discovery+ Global Brand Style Guide
The world’s best and most trusted real-life brands and content,
from close to home and around the world. All in one place.

Packed with exclusive Originals, reality shows and human interest stories you won’t find anywhere else.

And curated collections of the genres, franchises and passions our viewers love.

discovery+ is full of extraordinary lives being lived, stories being told and emotions laid bare. We can’t get enough of other people – their struggles and triumphs, complicated love lives and fatal flaws, passions and motivations. From the deeply shocking to the movingly inspirational, everyone has a fascinating story.

Unscripted. Unpredictable. Unmissable.

Our content is full of life and so are we.

We are full of passion, optimism and enthusiasm.
Natives not tourists, whole-hearted, all-in.

We’re all about the story, characters and the emotional hook.
Right there alongside the viewer, sharing all the feels, emotions and reactions.

We see life as a melting pot of perspectives and opinions.
We are open minded and without judgement.

We are fans too.
We use conversational language and humour; and connect our ‘entertainment’ to what’s topical or trending in ‘real life’.