What’s New
Jan 2025
Updated:
- Representative example
Updated:
- Outros and Canada quilts with new creative
Updated:
- Outros and Representative Examples
- Default CTAs updated to include the increased plan pricing and “/MO” following the price
- Information in the lower block (URL, disclaimers, and legal lines) updated
Updated:
- Outros and Representative Examples
- Default CTAs updated to include the increased plan pricing and “/MO” following the price
- Information in the lower block (URL, disclaimers, and legal lines) updated
Updated:
- Outros and Representative Examples
- Default CTAs updated to include the increased plan pricing and “/MO” following the price
- Information in the lower block (URL, disclaimers, and legal lines) updated
Updated:
- Outros and Representative Examples
- Default CTAs updated to include the increased plan pricing and “/MO” following the price
- Information in the lower block (URL, disclaimers, and legal lines) updated
Updated:
- Outros and Representative Examples
- Default CTAs updated to include the increased plan pricing and “/MO” following the price
- Information in the lower block (URL, disclaimers, and legal lines) updated
Added:
- 2025 Amazon PVC outro (16×9)
Updated:
- Outros
- US CTAs updated to include new pricing
- Price format and “/MO” updated to align with the Max motion toolkit
- Information in the lower block (URL, disclaimers, and legal lines) updated to align with the Max motion toolkit
- US genre train updated
- Title Cards with Outro
- US genre rotator updated
- IPMs have been removed
- MOGRTs updated to reflect 29.97fps and 23.98fps
Added:
- 2025 Amazon PVC outro (16×9)
Updated:
- Outros
- US CTAs updated to include new pricing
- Price format and “/MO” updated to align with the Max motion toolkit
- Information in the lower block (URL, disclaimers, and legal lines) updated to align with the Max motion toolkit
- US genre train updated
- Title Cards with Outro
- US genre rotator updated
- IPMs have been removed
- MOGRTs updated to reflect 29.97fps and 23.98fps
Added:
- 2025 Amazon PVC outro (16×9)
Updated:
- Outros
- US CTAs updated to include new pricing
- Price format and “/MO” updated to align with the Max motion toolkit
- Information in the lower block (URL, disclaimers, and legal lines) updated to align with the Max motion toolkit
- US genre train updated
- Title Cards with Outro
- US genre rotator updated
- IPMs have been removed
- MOGRTs updated to reflect 29.97fps and 23.98fps
Added:
- 2025 Amazon PVC outro (16×9)
Updated:
- Outros
- US CTAs updated to include new pricing
- Price format and “/MO” updated to align with the Max motion toolkit
- Information in the lower block (URL, disclaimers, and legal lines) updated to align with the Max motion toolkit
- US genre train updated
- Title Cards with Outro
- US genre rotator updated
- IPMs have been removed
- MOGRTs updated to reflect 29.97fps and 23.98fps
Added:
- 2025 Amazon PVC outro (16×9)
Updated:
- Outros
- US CTAs updated to include new pricing
- Price format and “/MO” updated to align with the Max motion toolkit
- Information in the lower block (URL, disclaimers, and legal lines) updated to align with the Max motion toolkit
- US genre train updated
- Title Cards with Outro
- US genre rotator updated
- IPMs have been removed
- MOGRTs updated to reflect 29.97fps and 23.98fps
Added:
- 2025 Amazon PVC outro (16×9)
Updated:
- Outros
- US CTAs updated to include new pricing
- Price format and “/MO” updated to align with the Max motion toolkit
- Information in the lower block (URL, disclaimers, and legal lines) updated to align with the Max motion toolkit
- US genre train updated
- Title Cards with Outro
- US genre rotator updated
- IPMs have been removed
- MOGRTs updated to reflect 29.97fps and 23.98fps
September 14 2022
Now added: CTA & Legal Overview
– US & Canada consolidated into North America CTA & Legal Guide.
Action Required: Download IP & Brand Paid Social & Digital Templates
- The IP & Brand Paid Social & Digital Templates have been updated to the new US CTA (“sign up now”) and corresponding T&C (“Terms Apply.”).
- All Images Bases: Red guide area added to all image bases to show the area that is not visible when the global patch is selected.
- 2940×606 Image Base: While the preference remains to use the widest version of key art available or extend it where possible, to address key art that cannot be extended wide enough to fit in the 2940×606 image base we have added the option to turn on the patch within the 2940×606 smart object. This acts independently of the global patch (the global patch being the equivalent of selecting the ‘patch’ option in the feed) and allows you to use the patch only on specs that use the 2940×606 image base, while all other specs remain full bleed imagery.
Guidance added: Amazon CTV
Action required: Download CTV Static Templates
– Amazon Mini-Details Background Image – The main Key Art cannot be used as the hero image. Please use an Episodic still or alternate Key Art image
– DSP Billboard – CTA should be in text format only, without the button
Action Required: Download Global Video Toolkit 08-30-2022
If you have already downloaded the previous project/assets, you only need to download and replace the new AE project files.
– Added “SIGN UP NOW” to CTA drop-down menus, as recommended for paid social/digital.
– The URL for Outro social sizes has been turned off by default.
– Bug templates have been updated to adhere to Instagram’s new social safe areas for posts and reels.
– YouTube Masthead safe area guide added to relevant templates.
July 17 2022
Now added: Non-Paid Social & Digital – Social Icons
– Option to choose from 220 icons, or create localized icons using the template to ensure consistent look and feel.
Now added: CTA & Legal Overview
– Now consolidated into a single source for each region to submit.
Now added: Paid Social & Digital Static Templates – IP
– Adjusted how the image base crops on the following specs: 125×125, 200×200, 250×250, 280×281, 300×300, 300×600, 301×301, 320×320, 320×480, 360×600, 375×500, 120×240, 320×400 and updated our AdLayer automated templates accordingly.
– Added recommended ‘safe areas’ and guidance in the Title Treatment smart objects.
Now added: Paid Social & Digital Static Templates – Brand Collection with TT
– Added the ability to use title treatments i.e. Streaming Home Of…
Now added: ‘Deep Dive’ Training Video – Paid Static Ads
– Training video on how to create final static ads and the deliverables required for automation.
Now added: Paid Social & Digital Static Ads – Using The Templates
– Extra guidance on the most effective use of templates to create campaigns.
May 16 2022
Now added: Static – In-App Creative
– Paywall/Welcome Screen
– App Store Images
– CRM – Email Marketing
Now added: Static – In-App CTA & Legal Guidance
Action Required: Download Global Video Toolkit 05-04-2022
– For users who’ve previously downloaded the Video Toolkit, there is an option to just download and replace the AE Project files only.
– For first-time users, please download the full Video Toolkit 05-04-22.zip
April 27 2022
Action Required: Download Global Video Toolkit 04-22-2022
– For users who’ve previously downloaded the Video Toolkit, there is an option to just download and replace the AE Project files only.
– For first-time users, please download the full Video Toolkit 04-22-22.zip
Action Required: Download Trending Now Promo Toolkit 04-27-2022
Google Docs: discovery+ Google Doc
Versions available:
– Logo Only
– Logo With Tagline
Now added: Image Deliverables for Automation
(Programmatic Display & Social)
April 19 2022
Action Recommended: View Brand Refresh Video
An edited recording of all our orientations sessions in March 2022, walking through the new branding and toolkits. Follow section timecodes listed below the video to shortcut to specific parts of the brand.
Action Recommended: Download Here.
The Brand Quilt is a brand image asset featuring the breadth of content available on discovery+. Approved Brand Quilts have been created for a subset of regions. More to come soon.
Action Required: Download Global Video Toolkit 04-13-2022
If you have already downloaded the previous project/assets (02-26-22) you only need to download and replace the new AE project files.
Global Video Toolkit Additions include:
Outro additions
- Added large terms & conditions option to all Outros, with scale slider
- Outro Ingest Model logo is now partner agnostic
- Outro warp Transition examples added
- Linked URL and terms & conditions opacity expression error resolved for Outro social sizes
- Logo only Outros now have a larger logo that matches the standard Outro logo size
- Added the ability to have a two-line CTA for the standard Outro social sizes
- YouTube Outro duration matches between stand-alone Outros and Title Cards with Outros
- YouTube Outro thumbnail boxes have been set to guide layers and no longer render
- Additional render markers added to the Key Art with Outro template for YouTube to mark the different durations based on show count
Social-specific additions
- Reduced the font size in the social Subtitles template by 10% and added a scale slider
- Simplified one of the Transition examples by removing a lower matte that was not needed
- Set Title Treatment to full color as default for Bug with Title Treatment and Social Title Card templates
- Social Sound On icon now fades off after 3 seconds
- Social Sound On 1×1: Includes an option in essential GFX for a lower position. One is called “Above Social Subtitles/Closed Captions”, and the other one is called “Lower”
- Moved the Subtitles down on the 1×1 for both social Subtitles and Closed Caption so the Sound On icon can be above instead of below
- Added a 1×1 Meme template
- Added a 1×1 & 16×9 GIF template
- Added Lower Third template
- Social templates reorganized into an “Additional Social Only Assets” folder
- Added blur example for social Text Cards
- Added a right-aligned Bug for Bug with Title templates
- Added a darken glow behind the wordmark in the Bug templates
Concurrent additions
- Concurrent Super is now 1920×1080 and terms and conditions added
- The CTA in the Concurrent Super is now customizable and will auto center
On-Air additions
Other
- Added a toggle to colorize the discovery+ original line to grey (#4E5763) on Title Cards and Bug with Title Treatment templates
- Reduced long file names for PC users
Action Required: Download Trending Now Promo Toolkit
The Trending Now promo is a campaign toolkit which can be regularly updated to showcase ‘trending’ content and demonstrate the sheer breadth of premium content available on discovery+.
March 14 2022
Templates include:
- Avatar & Social Headers
- IP & Brand Posts
- Streaming This Month
- Like/Love
- Memes, Tweets & Split Screens
Templates are available in:
- Powerpoint
- Google Slides
February 28 2022
Global Brand Style Guide