Static Templates – Paid

Templates

Single Event and Brand templates (Non-Offer/Offer) are provided and allow for a fixed amount of variation. For global consistency, please avoid repositioning/scaling elements or adding additional information; exceptions may be made for bespoke global campaigns or by consulting the global brand & creative team via the contact page.

Some of the Paid Social & Digital ad specs (which are not delivered as final JPGs) will be able to be automated via tech partners managed by local growth marketing teams. Each region should establish its own automation workflow through these teams or their own tech publishing partners.

For Single Event ads the preference is for full bleed imagery with no patch. If Key Art or imagery does not provide enough contrast for information to be legible, the secondary option is to include the Brand Patch (see next section).

Single Event

Brand

Very small spec sizes can reduce the logomark to just the icon and do not include the button/CTA and T&Cs.

Patch, Generic Text Titles & Buttons

On Single Event ads the preference is for full bleed imagery with no patch. Key art and imagery should be directed/chosen with this in mind; ensuring there is enough contrast for the information to be legible. For automated ads it is the responsibility of the regional teams to ensure the image bases they deliver provide sufficient contrast. If this cannot be achieved with the available assets the secondary option is to include the brand Patch; a gradient fade from transparent to one of the 10 brand colors. The patch color should be chosen to best compliment the image and title treatment.

Brand ads use the Brand Patch; a straight-edged dark blue block.

Title treatments are always preferred to represent events in all formats and placements. Generic text titles are provided for use only when the title treatment asset is not available. Static generic text on the dark blue background is filled with the brand fill texture. All animated text and static text on all other background colors is white.

The button is a white lozenge with rounded ends and knock-out text. Do not use any other button styles.

Single Event

Primary Option

Live Score

Specs – Static