Video Guidelines – Paid
All assets below are provided in the following aspect ratios:
Option 1 – Optimized for Social
This should be used for most paid social videos, where the primary goal is to grab attention with any key messages within the first 3-5 seconds, and drive subscriptions with a Big CTA.
Intros
2 Seconds. Can be made longer/shorter as required.
Sport and Standard Intros
Sport Intros are available full frame or alpha for over footage. Full-frame Intros cut on/off with the edit. When using the alpha versions over footage, avoid multiple cuts; it should appear over just one shot and cut off with the proceeding edit. Do not add any additional information or graphic around the logo.
Standard Intros are also available for non-sport titles or multi-show promos that include a mixture of sport and non-sport titles:
Outros
Big CTA Layout
6 seconds including 13 frame transition. Can be made longer or shorter (minimum 3 seconds) as required.
The Big CTA layout is recommended for promos and trailers that appear on small screens (i.e. mobile, tablet, computer, etc). The CTAs that are built into the toolkit appear over two lines in a block layout; custom CTAs have scale controls for each line to replicate this layout. Options for 1 & 2 stage CTAs are provided:
Ingest Model Layout (DNI only)
6 seconds including 13 frame transition. Can be made longer or shorter (minimum 3 seconds) as required.
Each region can set their own partner logo or select one of the existing network logos. Ingest Model Outros are only available in the standard CTA layout.
Single Event Title Cards with Outro
6 seconds including the Outro. Outro can be made longer as required.
Title Cards hold essential event information and appear before the Outro. They hard-cut from the promo footage, animating-in with a distinctive spectrum overlay and animating-out into the Outro:
Single Event with Outro
Event Logo
Event Logo Title Cards have an optional subline that can feature a live cartridge if required. Image or footage backgrounds are preferred.
Event Logo: The preference is for full-color event logo; the image/footage should be chosen, designed or directed to work with the full-color version. If that is not possible, the mono version of the event logo can be used. Ensure that the proportional scale of event logo remains consistent; general scaling guides have been provided for three standard sizes.
Image: The preference is to use the main key art image; please ensure this complies with the spacifc player and rights restrictions that exist for each sport. If that is not possible, any high-quality generic image from the sport can also be used.
Footage: Footage that is tonally similar to the key art or representative of the sport can be used in place of the image.
Generic dark blue backgrounds are also provided.
Event Name
Event Name Title Cards can be used when the event logo is unavailable or not clear enough to be be used on its own, and have an optional header and subline (with live cartridge). Image or footage backgrounds are preferred.
Image: The preference is to use the main key art image; please ensure this complies with the specific player and rights restrictions that exist for each sport. If that is not possible, any high-quality generic image from the sport can also be used.
Footage: Footage that is tonally similar to the key art or representative of the sport can be used in place of the image.
Generic dark blue backgrounds are also provided.
Head to Head
Head to Head Title Cards have an optional header and subline (with live cartridge), as well as an optional event logo. Multi image backgrounds are preferred, but a single image can also be used.
Event Logo: The preference is for full-color event logo. If that is not possible, the mono version of the event logo can be used.
Multi Image (preferred): Two editorial images of the players/teams should be used split screen; please ensure the image complies with the specific player and rights restrictions that exist for each sport.
Single Image: The preference is to use the main key art image; please ensure this complies with the specific player and rights restrictions that exist for each sport. If that is not possible, any high-quality generic image from the sport can also be used.
Generic dark blue backgrounds are also provided.
Menu Title Cards with Bolt-On
6 seconds including the Bolt-On.
Title Cards hold essential event information and appear before the Bolt-On. They hard-cut from the promo footage, animating-in with a distinctive spectrum overlay and animating-out into the Bolt-On:
Menu with Bolt-On
Menu Title Cards are used to promote multiple games/matches within a single event. Due to the increased amount of information to read, Menus are proceeded by a Bolt-On. Menus feature an optional event logo and each game/match have and optional header, subline and cross promotion logos.
Event Logo: The preference is for full-color event logo. If that is not possible, the mono version of the event logo can be used. Alternatively, the event name can be written in text.
Image: The preference is to use the main key art image; please ensure this complies with the specific player and rights restrictions that exist for each sport. If that is not possible, any high-quality generic image from the sport can also be used.
Generic dark blue backgrounds are also provided.
Text Cards
Designing bespoke text cards, tailored to the look and feel of the content, is highly encouraged. When that is not possible, generic Text Card styles (Pop-On and Underline) are available full-frame and with alpha.
All styles can be easily extended using protected regions or cut into/out-of to reduce, though the default duration is recommended for Underline Wipe Off to maintain the fluid motion of the spectrum bar.
Terms and conditions can be added in the Essential GFX panel. Each region sets their own legal terms and must follow their regional broadcast guidelines for correct scale and duration.
Bugs
– Upper/Lower left corner (recommended)
Bugs should appear over footage; not at the same time as Full Frame Text Cards. Please cut or animate-off before the final shot proceeding the Outro or Title Card.
Bug
On-air, left-aligned bugs are recommended for consistency with the Bug with Title. Right-aligned options have also been provided for regional requirements; each team or region should decide which position works best for their needs and use that version consistently. The animating option is preferred but a static option, that should be cut on/off with the edit, has been provided when there isn’t enough time for the animation.
Bug with Title and Live Cartridge
The primary option with the wordmark is preferred, but a secondary icon-only option without the wordmark is provided to use if there is not enough time for the full animation. This asset may be cut into/out-of at any point during the animation to reduce the duration even further.
Co-Brand Bug with Title
Co-Brand Bug with Title features a two stage animation.
Transitions
Spectrum Blur Transitions
Overlay Transitions
Matte Transition
Logo Transition
Overlay Transition
Closed Captions
Additional Subtitling options for Organic videos can be found here, and for Paid Social & Digital videos can be found here.
Sport Social Pre Rolls
6 seconds
Social Pre Rolls can be used on-air, and in non-paid and paid social.
They can feature either show imagery or footage. Title treatment (preferred) and generic text options provided.
Title Treatment: Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes. White-mono versions only, to provide maximum legibility over the background.
Sport Social Post Roll
3 seconds
Social Post Rolls can be used on-air, and in non-paid and paid social.
They are available with generic text and can feature either show imagery or footage.
