IP & CTA Bumpers – DNI only
IP Bumpers – DNI only
5 Seconds – On-Air & Social (excluding YouTube)
6 Seconds – YouTube
Each region sets their own legal terms in the Essential GFX panel, and must follow their regional broadcast guidelines for correct scale and duration.
discovery+ Original line is required for all Originals titles, and will automatically reposition around the title treatment/text in the Title Cards that allow for it. Please do not reposition manually or scale independently of the title treatment/text.
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The IP Bumpers are provided in following aspect ratios:
IP Bumpers can be used on-air, and in non-paid and paid social (including YouTube Bumper Ads).
They can feature either show imagery or footage. Title treatment (preferred) and generic text options provided.
Title Treatment: Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes. Full color/white-mono versions only, to provide maximum legibility over the background.
Brand CTA Bumper – DNI only
5 Seconds – On-Air
Each region sets their own legal terms in the Essential GFX panel, and must follow their regional broadcast guidelines for correct scale and duration.
The Brand CTA Bumper is provided in 16:9 aspect ratio and primarily used for on-air to promote the discovery+ service.
The bumper can feature generic brand asset imagery, such as the Brand Quilt, with the option to customize the CTA.
