Logos

Vertical

The Vertical logo is the preferred option. The Primary lockup should be used whenever possible. Where it is not possible because of space or legibility, the Secondary lockup has been provided.

Vertical Primary

Vertical Secondary

Horizontal

When the Vertical logo can’t be used due to space or legibility, use the Horizontal options. The Primary lockup should be used whenever possible. Where it is not possible because of space or legibility, the Secondary lockups has been provided.

Horizontal Primary

Horizontal Secondary 1

Horizontal Secondary 2

Symbol Only

The Symbol Only logo is to be used in specific circumstances only; where space is extremely restricted.


The discovery+ Originals logo is available in vertical, horizontal and as a singular wordmark only. In the international toolkit, the discovery+ Originals logo is only used in specific circumstances and should always appear as a secondary message from the discovery+ main brand.

Wordmark Only

Vertical

Horizontal


Affiliate Lockup

An affiliate logo lockup can use the Vertical Primary (preferred) or the Horizontal Primary discovery+ logo. A line should divide the logos, one “+” distance away from each other. Scale of the affiliate logo will differ depending on its form but should appear at a proportionally equivalent scale to the discovery+ logo.


Incorrect usage

No stretching or warping
No re-coloring or greyscaling
No placing on contrasting solid background
No adding extra VFX
No re-coloring the wordmark
No changing the font of the wordmark
No adding extra outlines
No changing the color of the outline
No using the watermark alone
No repositioning the logo elements
No adding of illustrations

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