The static templates are designed for generic IP and Brand creative. Click here for guidance for bespoke creative.
Automation
All Paid Social & Digital Static specs in the PSD templates are in the process of been automated. Automation combines significant media buying & creative benefits: increasing engagement and ensuring consistency while also reducing the amount of time/deliverables required.
Paid Social & Digital ads (which are not delivered as final JPGs) will be able to be automated via tech partners managed by local growth marketing teams. Each region should establish its own automation workflow through these teams or their own tech publishing partners.
Templates
IP and Brand ad templates are provided and allow for a fixed amount of variation. For global consistency, please avoid repositioning/scaling elements or adding additional information; exceptions may be made for bespoke global campaigns or by consulting the global brand & creative team via the contact page.
Each template file includes all specs used globally. To add a new spec to the manual and automated templates please submit a request via the contact page.
Very small spec sizes can reduce the logomark to just the icon and do not include the button/CTA, T&Cs, text or discovery+ Original line. In automated assets long T&Cs expand from a rollover.
On IP ads the preference is for full bleed imagery with no patch. Key art and imagery should be directed/chosen with this in mind; ensuring there is enough contrast for the information to be legible. For automated ads it is the responsibility of the regional teams to ensure the image bases they deliver provide sufficient contrast. If this cannot be achieved with the available assets the secondary option is to include the IP Patch; a gradient fade from transparent to one of the 10 brand colors. The patch color should be chosen to best compliment the image and title treatment.
Brand ads use the Brand Patch; a straight-edged dark blue block.
Title treatments are always preferred to represent IP in all formats and placements. Generic text titles are provided for use only when the title treatment asset is not available. Static generic text on the dark blue background is filled with the brand fill texture. All animated text and static text on all other background colors is white.
The button is a white lozenge with rounded ends and knock-out text. Do not use any other button styles.
For automated ads, the PSD templates can be used to preview how the image deliverables will look in the final ads so you can easily see if you need to make any adjustments before populating the feed. By using the PSD template you will ensure that:
– Images appear in the correct position on all formats
– Information can be read clearly
– Image weight isn’t exceeding 1MB
Animation
Animation increases engagement by catching the viewers attention and allows you to showcase more imagery and messaging. Automated ads will also have the option to animate in several different ways:
IP
IP MULTI SHOW ADS
Animated IP Multi Show ads should either have no patch on each show (preferred), or use the same color patch on each show.
1 Show / 1 Stage
1 Show / 2 Stage
2 Show
3 Show
Brand – Multi Show
1 Stage
2 Stage
Brand – Collection
1 Stage
1 Stage w/ Headline
2 Stage
2 Stage w/ Headline
Brand – Service
1 Stage
1 Stage w/ Headline
2 Stage
2 Stage w/ Headline
Brand – Text Only
Bespoke
The static templates are designed for generic IP and Brand marketing. These templates can also be used as the basis for bespoke creative. Please make sure the use of core graphic brand elements (logo, button & spectrum bar) is consistent with the templates.
Please note: bespoke creative cannot be automated must be delivered as final assets.
Specs – Static
Automation Image Deliverables – Guide Layers
Programmatic Display Banners
IP*
Deliverables
Image Bases – 1080 x 1080, 1900 x 1260, 2940 x 606, 640 x 1200 jpgs (RGB)
Title Treatments – 1920 x 1080 png (RGB)
File Sizes – Max 1 MB
*IP animated templates are available for 1 Show, 2 Show or 3 Show (1 Show deliverables shown)
Brand – Multi Show
Deliverables
Image Bases – 1920 x 1080, 1080 x 1920 jpgs (RGB) x 3 Shows
Title Treatments – 1920 x 1080 png (RGB) x 3 Shows
File Sizes – Max 1 MB
Brand – Collection
Deliverables
12 Key Art – 1080 x 1620 jpg (RGB)
Optional Title Treatment – 1920 x 1080 png (RGB)
File Sizes – Max 1 MB
Brand – Service
Deliverables
Key Art – 4800 x 3000 jpg (RGB)
File Size – Max 2.5 MB
Brand – Text Only
Deliverables
Key Art – 6000 x 6000 jpg (RGB)
File Size – Max 1 MB
PROGRAMMATIC DISPLAY BANNERS
Horizontal
Square
Vertical
320 x 50*
300 x 250*
160 x 600*
320 x 80
980 x 600*
180 x 500
320 x 100
930 x 600*
320 x 400
930 x 180
580 x 400
300 x 600*
970 x 90*
336 x 280*
120 x 240
970x 300
320 x 250*
600 x 200
980 x 120
320 x 160
120 x 600
980 x 240
125 x 125
468 x 60
300 x 60
200 x 200
300 x 50*
320 x 320
728 x 90*
250 x 300
970 x 250*
250 x 250
980 x 300
*Key sizes
Performance Max (previously Discovery Ads)
Deliverables
Finals jpgs*
*Only image bases and title treatments required once automated
PERFORMANCE MAX* (previously Discovery Ads)
1200 x 628
300 x 300
1200 x 300
1200 x 1200
1200 x 1500
960 x 1200
*No button required on all Performance Max specs, just the CTA
Google UAC
Deliverables
Final jpgs
Google UAC*
1200 x 1200 (1:1)
1200 x 628 (1.91:1)
1200 x 1500 (4:5)
*No button required on Google UAC specs, just the CTA
DTECH & GROUP 9
Deliverables
Final jpgs
DTECH
300 x 600
160 x 600
300 x 60
320 x 50
250 x 250
320 x 480
728 x 90
300 x 50
301 x 301
300 x 250
970 x 250
250 x 250
250 x 250
970 x 90
640 x 100
480 x 60
480 x 320
768 x 1024
1024 x 768
1940 x 500
280 x 281 (FN/HGTV newsletter)
600×400 (FN/HGTV newsletter)
GROUP 9
1500 x 500
320 x 150
640 x 264
560 x 145
970 x 90
728 x 90
300 x 250
300 x 600
375 x 500
1080 x 1920 (snapchat)
1200 x 627 (facebook)
1080 x 1080 (instagram feed)
1000 x 1500 (pinterest)
1280 x 1024 (twitter)
1080 x 1920 (instagram story)
Facebook/Instagram
IP*
Deliverables
Image Bases – 1080 x 1920, 1800 x 1800 jpgs (RGB)
Title Treatment – 1920 x 1080 png (RGB)
File Sizes – Max 1 MB
*IP animated templates are available for 1 Show, 2 Show or 3 Show (1 Show deliverables shown)
Brand – Multi Show
Deliverables
Image Base – 1080 x 1920 jpg (RGB) x 3 Shows
Title Treatment – 1920 x 1080 png (RGB) x 3 Shows
File Sizes – Max 1 MB
Brand – Collection
Deliverables
12 Key Art – 1080 x 1650 jpg (RGB)
Optional Title Treatment – 1920 x 1080 png (RGB)
File Sizes – Max 1 MB
Brand – Service
Deliverables
Key Art – 4800 x 3000 jpg (RGB)
File Size – Max 2.5 MB
Brand – Text Only
Deliverables
Key Art – 6000 x 6000 jpg (RGB)
File Size – Max 1 MB
FACEBOOK/INSTAGRAM
1080 x 1080 (1:1)
1080 x 1920 (9:16)
YouTube Companion Banner/Owned & Operated
Deliverables
Final jpgs
YOUTUBE COMPANION BANNER
300 x 60
DISPLAY ADS / OWNED & OPERATED
300 x 250
300 x 50
728 x 90
300 x 600
970 x 250
LSNI FLEX ADS
1260 x 420
375 x 431
Snapchat
Deliverables
Final jpgs
1080 x 1920
360 x 600
buffer zone at the top of the image ~175px
160 x 160
safe zone ~450px, with little or no text, make clear
