Originals On-Air Promos | discovery+ Global Brand Style Guide

29.97fps and 25fps toolkits are provided. For optimal response and render speed we recommend After Effects CC 2022, please see the Toolkit Features page for an outline of features.

Anatomy of an On-Air discovery+ Original Promo

The modular system of promo assets are designed to distribute messaging throughout the promo, rather than having it all appear at the end as on a traditional linear endboard. The anatomy of all other promos and trailers can be found here: Concurrent Promos, In-App Promos, Trailers, Paid Social & Digital Promos.

Intros

Duration

2 Seconds. Can be made longer/shorter as required.

Originals and Standard Intros

Originals Intros are available full frame or alpha for over footage. Full-frame Intros cut on/off with the edit. When using the alpha versions over footage, avoid multiple cuts; it should appear over just one shot and cut off with the proceeding edit. Do not add any additional information or graphic around the logo.

Full Frame

Alpha

Standard Intros are also available for non-original titles or multi-show promos that include a mixture of original and non-original titles:

Full Frame

Alpha

Outros

Duration

6 seconds including 13-frame transition. Can be made longer or shorter (minimum 3 seconds) as required.

Outros can appear on their own, or proceeding a Title Card (see next section). Additional Outro options for Paid Social & Digital videos can be found here.

Standard Layout

The Standard layout is the primary option for promos and trailers that appear on large screens (i.e., televisions, theatres, etc). Options for 1 and 2 stage CTAs are provided:

1 Stage CTA

2 Stage CTA

Ingest Model Layout

Each region sets their own affiliate logo. Ingest Model Outros are only available in the standard layout.

1 Stage CTA

2 Stage CTA

Amazon Layouts

The Amazon layouts are designed to work within the Amazon Rotator and Inline Ad safe area and do not feature a Genre Train. Options for 1 and 2 stage CTAs are provided, as well as the ability to turn off the APV logo if required.

‘Acquisition’ Rotator – 1 Stage CTA

‘Acquisition’ Rotator – 2 Stage CTA

Genre Train: Each region can select their genre train in the Essential GFX panel.

^USA	^Home	^Nature	^Paranormal	^Food	^Lifestyle
^Italy	^Reality	^Crime	^Love	^Sport	^{Documentaries}
^UK	^{Documentaries}	^Sport	^Reality	^{True Crime}	^Paranormal
^Netherlands	^{Documentaries}	^Reality	^Sport	^Love	^{True Crime}
^Finland	^Dokumentit	^Urheilu	^Reality	^Rikos	^Moottorit
^Norway	^Sport	^Dokumentarer	^Humor	^Reality	^Krim
^Sweden	^{Dokumentärer}	^Reality	^Sport	^Humor	^Crime
^Denmark	^Dokumentarer	^Serier	^Sport	^Reality	^Krimi
^{Ingest Feeds}	^Adventure	^{Documentaries}	^Sport	^Love	^{True Crime}
^Spain	^Documentales	^Crimen	^Paranormal	^Deportes	^Lifestyle
^Philippines	^{Relationships}	^Home	^{True Crime}	^Paranormal	^Adventure
^Brazil	^{Estilo de vida}	^Aventura	^Kids	^{Documentários}	^{Investigação}
^India	^Adventure	^{Documentaries}	^Sports	^Lifestyle	^Kids
^Australia	^{True Crime}	^Reality	^Lifestyle	^Food	^Paranormal
^Germany	^{Dokumentationen}	^Abenteuer	^Sport	^Liebe	^{True Crime}

CTA

Outros are designed to hold key call-to-action (CTA) messaging only. CTAs can appear over 1 or 2 stages, depending on the amount of information. No-CTA Outros have also been provided. To make extended CTA information easier to read, “secondary” words should be set in small caps by entering them in lowercase in the Essential GFX panel.

URL

Each region sets their own URL in the Essential GFX panel, and can decide to turn it on or off. The URL should be turned off if the formatting of the Terms and Conditions causes the URL to be too close or overlap other elements.

Terms and Conditions

Each region sets their own legal terms in the Essential GFX panel, and must follow their regional broadcast guidelines for correct scale and duration.

Title Cards with Outro

Duration

6 seconds including the Outro (excluding UI). Outro can be made longer as required.

Title Cards hold essential show information and imagery and appear before the Outro. They hard-cut from the promo footage, animating-in with a distinctive spectrum overlay and animating-out into the Outro:

To drive awareness of franchise brands and create a seamless viewer journey from promo to app, the Title Card should align to how the program appears in the app; the preference is to use Image/Footage & Title Treatment, but several other options are provided depending on available assets.

Title sequences lifted from a show may also be used as an alternative to the several options provided below.

Image/Footage & Title Treatment (Preferred)

Required

discovery+ Original line is required for all Originals titles, and will automatically reposition around the title treatment in the Title Cards that allow for it. Please do not reposition manually or scale independently of the title treatment.

Image: The preference is to use a clean version of the main Key Art image that is used on the product. However any high-quality image from the season can also be used, similar to the episodic-level images on the product.

Footage: Footage that is tonally similar to the Key Art or representative of the IP can be used in place of the image.

Title Treatment: The preference is for full-color title treatment; image and footage should be chosen, designed or directed to work with the full-color version. If that is not possible, mono versions of the title treatment can be used. Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes.

Image & Title Treatment

Footage & Title Treatment

Key Art

When separate image/footage and title treatment assets are not available or there is a requirement to feature 2–5 show titles, use the Key Art option.

These are designed to use existing 16:9 Key Art. Options for 1, 2, 3, 4 and 5 shows have been provided. Please ensure the title treatment has been set within the Safe Area Guide.

Note: No discovery+ Original line.

3 Show Key Art

Content Wall

When there is a requirement to feature more than 5 show titles or a collection, use the Content Wall option.

This features 9 shows and also uses existing 16:9 Key Art. Please ensure the title art has been set within the Safe Area Guide.

Note: no discovery+ Original line.

Title Treatment

Required

If there is no show imagery/footage available, use the Title Treatment option.

Use with either the full-color or white-mono version of the title treatment to provide maximum legibility over the Dark Blue background. Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes.

Generic Text

Required

discovery+ Original line is required for all Originals titles, and will automatically reposition around the title in the Title Cards that allow for it. Please do not reposition manually or scale independently of the title.

If there is no show imagery/footage or title treatment available, use the Generic Text option.

1 Show

2 Show

Genre Rotator

The Outro following the Genre Rotator Title Card will automatically appear without a Genre Train.

Each region can select their genre rotator in the Essential GFX panel. The Streaming Home Of headline is both editable and optional.

US Genres

UI

Duration

8 seconds including 10 frame transition

The UI Title Card replicates the in-app interface: rotating between 3 shows in the hero position and featuring 6 additional shows in the content row.

Each region should edit the categories and text to reflect the look of the app in their location.

Text Cards

Designing bespoke text cards, tailored to the look and feel of the content, is highly encouraged. When that is not possible, generic Text Card styles (Pop-On and Underline) are available full-frame and with alpha.

All styles can be easily extended using protected regions or cut into/out-of to reduce, though the default duration is recommended for Underline Wipe Off to maintain the fluid motion of the spectrum bar.

Terms and conditions can be added in the Essential GFX panel. Each region sets their own legal terms and must follow their regional broadcast guidelines for correct scale and duration.

Pop On Full Frame

Underline Cut Off Full Frame

Underline Wipe Off Full Frame

Pop On Alpha

Underline Cut Off Alpha

Underline Wipe Off Alpha

Bugs

Alignment

On-Air – Lower left corner (recommended)

Bugs should appear over footage; not at the same time as Full Frame Text Cards. Please cut or animate-off before the final shot proceeding the Outro or Title Card. An additional Bug with Title Treatment option for Paid Social & Digital videos can be found here.

Bug

On-air, left-aligned bugs are recommended for consistency with the Bug with Title. Right-aligned options have also been provided for regional requirements; each team or region should decide which position works best for their needs and use that version consistently. The animating option is preferred but a static option, that should be cut on/off with the edit, has been provided when there isn’t enough time for the animation.

Bug with Title

The primary option with the wordmark is preferred, but a secondary icon-only option without the wordmark is provided to use if there is not enough time for the full animation. This asset may be cut into/out-of at any point during the animation to reduce the duration even further.