In-App Promos | discovery+ Global Brand Style Guide

Anatomy of a Single Title discovery+ Original In-App Promo

Ratio – 16:9

Anatomy of a Single Title discovery+ Concurrent In-App Promo

For non-original, concurrent titles, the same anatomy applies, however, using the Standard Intro with no requirement for the discovery+ original line on the Title Card.

Intros

Duration

2 seconds. Can be made longer/shorter as required.

Originals Intros are available full frame or alpha for over footage. Full frame Intros cut on/off with the edit. When using the alpha version over footage avoid multiple cuts; it should appear over just one shot and cut off with the proceeding edit. Do not add any additional information or graphic around the logo.

Full Frame

Alpha

Standard Intros are also available for non-original titles in full frame or alpha over footage.

Full Frame

Alpha

Title Cards with Outro

Duration

6 seconds including the Outro. Outro can be made longer as required.

Required

discovery+ Original line is required for all Originals titles, and will automatically reposition around the title treatment/text in the Title Cards that allow for it. Please do not reposition manually or scale independently of the title treatment/text.

Title Cards hold essential show information & imagery and appear before the Outro. They hard-cut from the promo footage; animating-in with a distinctive spectrum overlay and animating-out into the Outro:

To drive awareness of franchise brands and create a seamless viewer journey from promo to app, the Title Card should align to how the program appears in the app; the preference is to use Image/Footage & Title Treatment, but several other options are provided depending on available assets.

Title sequences lifted from a show may also be used as an alternative to the options provided below.

Title Card: Image/Footage & Title Treatment (Preferred)

Image: The preference is to use a clean version of the main Key Art image that is used on the product. However any high-quality image from the season can also be used, similar to the episodic-level images on the product.

Footage: Footage that is tonally similar to the Key Art or representative of the IP can be used in place of the image.

Title Treatment: The preference is for full color title treatment; image & footage should be chosen, designed or directed to work with the full color version. If that is not possible, mono versions of the title treatment can be used. Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes.

Image & Title Treatment

Footage & Title Treatment

Title Card: Title Treatment

If there is no show imagery/footage available, use the Title Treatment option.

For use with either the full colour or white-mono version of the title treatment to provide maximum legibility over the Dark Blue background. Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes.

Title Card: Generic Text

If there is no show imagery/footage or title treatment available, use the Generic Text option.

Outro: Standard Layout

In-App Promos use the Standard layout Outro.

Outro Settings

Genre Train

Each region can select their genre train in the Essential GFX panel.

^USA	^Home	^Nature	^Paranormal	^Food	^Lifestyle
^Italy	^Reality	^Crime	^Love	^Sport	^{Documentaries}
^UK	^{Documentaries}	^Sport	^Reality	^{True Crime}	^Paranormal
^Netherlands	^{Documentaries}	^Reality	^Sport	^Love	^{True Crime}
^Finland	^Dokumentit	^Urheilu	^Reality	^Rikos	^Moottorit
^Norway	^Sport	^Dokumentarer	^Humor	^Reality	^Krim
^Sweden	^{Dokumentärer}	^Reality	^Sport	^Humor	^Crime
^Denmark	^Dokumentarer	^Serier	^Sport	^Reality	^Krimi
^{Ingest Feeds}	^Adventure	^{Documentaries}	^Sport	^Love	^{True Crime}
^Spain	^Documentales	^Crimen	^Paranormal	^Deportes	^Lifestyle
^Philippines	^{Relationships}	^Home	^{True Crime}	^Paranormal	^Adventure
^Brazil	^{Estilo de vida}	^Aventura	^Kids	^{Documentários}	^{Investigação}
^India	^Adventure	^{Documentaries}	^Sports	^Lifestyle	^Kids
^Australia	^{True Crime}	^Reality	^Lifestyle	^Food	^Paranormal
^Germany	^{Dokumentationen}	^Abenteuer	^Sport	^Liebe	^{True Crime}

CTA

Please see CTA guidance section.

URL

In-App Promos do not feature the URL

Terms & Conditions

In-App Promos do not feature Terms & Conditions

Text Cards

Designing bespoke text cards, tailored to the look and feel of the content, is highly encouraged. When that is not possible, generic Text Card styles (Pop-On & Underline) are available full-frame and with alpha.

All styles can be easily extended using protected regions or cut into/out-of to reduce, though the default duration is recommended for Underline Wipe Off to maintain the fluid motion of the spectrum bar.

Terms & conditions can be added in the Essential GFX panel. Each region sets their own legal terms and must follow their regional broadcast guidelines for correct scale and duration.

Pop On Full Frame

Underline Cut Off Full Frame

Underline Wipe Off Full Frame

Pop On Alpha

Underline Cut Off Alpha

Underline Wipe Off Alpha

Bugs

Alignment

In-App – Lower left corner (recommended)

Bugs should appear over footage; not at the same time as Full Frame Text Cards. Please cut or animate-off before the final shot proceeding the Outro or Title Card. An additional Bug with Title Treatment option for Paid Social & Digital videos can be found here.

Bug

In-app, left-aligned bugs are preferred for consistency with the Bug with Title. Right-aligned options have also been provided for regional requirements; each region should decide which position works best for their needs and use that version consistently. The animating option is preferred but a static option, that should be cut on/off with the edit, has been provided when there isn’t enough time for the animation.

Bug with Title

The Bug with Title is left-aligned only and provided at two different heights depending on regional requirements; each region should decide which position works best for their needs and use that version consistently.

The primary option with the wordmark is preferred, but a secondary icon-only option without the wordmark is provided to use if there is not enough time for the full animation. This asset may be cut into/out-of at any point during the animation to reduce the duration even further.