Dark Blue is our primary brand gradient and should be used consistently across all touchpoints on/off-air to represent the brand. In advertising, Dark Blue is the only color used in generic brand ads and one of ten options available for IP ads. The Dark Blue gradient may be radial or linear depending on the asset:
Outro (radial gradient)
Digital Ad (linear gradient)
Secondary gradients (Off Air Only)
Digital Ads
The secondary gradients are only used in social & digital IP ads and are a secondary option if full frame imagery is not available. Secondary gradients are linear only:
Light Blue
Color 1
PMS
285
Hex
#3366ff
RGB
51 102 255
CMYK
78 66 0 0
Color 2
PMS
661
Hex
#031c69
RGB
3 28 105
CMYK
100 95 27 23
Example
Teal
Color 1
PMS
7717
Hex
#0d8085
RGB
13 128 133
CMYK
85 32 45 7
Color 2
PMS
3165
Hex
#092e30
RGB
9 46 48
CMYK
89 61 62 62
Example
Dark Green
Color 1
PMS
7741
Hex
#38661f
RGB
56 102 31
CMYK
78 36 100 28
Color 2
PMS
3435
Hex
#1a370b
RGB
26 55 11
CMYK
77 50 91 62
Example
Light Green
Color 1
PMS
346
Hex
#39ae64
RGB
57 174 100
CMYK
75 5 82 0
Color 2
PMS
3425
Hex
#053811
RGB
5 56 17
CMYK
82 48 92 62
Example
Orange
Color 1
PMS
144
Hex
#dd7c1b
RGB
221 124 27
CMYK
11 60 100 1
Color 2
PMS
7609
Hex
#6d2e03
RGB
109 46 3
CMYK
34 80 100 46
Example
Yellow
Color 1
PMS
1225
Hex
#e0b812
RGB
224 184 18
CMYK
14 25 100 0
Color 2
PMS
7573
Hex
#9b5a04
RGB
155 90 04
CMYK
30 66 100 20
Example
Purple
Color 1
PMS
267
Hex
#512c77
RGB
81 44 119
CMYK
83 99 20 7
Color 2
PMS
2685
Hex
#2a0440
RGB
42 04 64
CMYK
86 100 34 52
Example
Red
Color 1
PMS
185
Hex
#db0000
RGB
210 0 0
CMYK
7 100 100 2
Color 2
PMS
7421
Hex
#670000
RGB
103 0 0
CMYK
33 98 97 52
Example
Gray
Color 1
PMS
431
Hex
#2c3238
RGB
44 50 56
CMYK
76 64 54 48
Color 2
PMS
433
Hex
#181819
RGB
24 24 25
CMYK
73 67 64 79
Example
Organic Social Gradients
The two tone organic social gradients are only used in our organic social channels. Do not use these with the spectrum bar.
Aqua to Green
Color 1
PMS
N/A
Hex
#6bd5da
RGB
107 213 218
CMYK
N/A
Color 2
PMS
N/A
Hex
#39ae64
RGB
57 174 100
CMYK
N/A
Example
Green to Dark Blue
Color 1
PMS
N/A
Hex
#39ae64
RGB
57 174 100
CMYK
N/A
Color 2
PMS
N/A
Hex
#031c69
RGB
3 28 105
CMYK
N/A
Example
Blue to Dark Blue
Color 1
PMS
N/A
Hex
#3366ff
RGB
51 102 255
CMYK
N/A
Color 2
PMS
N/A
Hex
#031c69
RGB
3 28 105
CMYK
N/A
Example
Blue to Purple
Color 1
PMS
N/A
Hex
#3366ff
RGB
51 102 255
CMYK
N/A
Color 2
PMS
N/A
Hex
#512c77
RGB
81 44 119
CMYK
N/A
Example
Purple to Dark Blue
Color 1
PMS
N/A
Hex
#512c77
RGB
81 44 119
CMYK
N/A
Color 2
PMS
N/A
Hex
#031c69
RGB
3 28 105
CMYK
N/A
Example
Red to Purple
Color 1
PMS
N/A
Hex
#db0000
RGB
210 0 0
CMYK
N/A
Color 2
PMS
N/A
Hex
#512c77
RGB
81 44 119
CMYK
N/A
Example
Pink to Purple
Color 1
PMS
N/A
Hex
#d70a84
RGB
2215 10 132
CMYK
N/A
Color 2
PMS
N/A
Hex
#512c77
RGB
81 44 119
CMYK
N/A
Example
Yellow to Red
Color 1
PMS
N/A
Hex
#e0b812
RGB
224 184 18
CMYK
N/A
Color 2
PMS
N/A
Hex
#db0000
RGB
210 0 0
CMYK
N/A
Example
Text Fill Gradient
On the Dark Blue background, headlines and CTAs that are set in Bebas use the Text Fill Texture. When using the texture is not possible, eg. at very small sizes or in automation, use the Text Fill Gradient instead. The Text Fill Gradient should always be set on an angle.
