Typography
Please check font license agreements before use. Licensed users may request font packages through the global branding request form.
Bebas Neue Pro
The only weight used is Bebas Neue Pro Bold.
- Bebas Neue Pro Bold is used for bold, concise messaging when the word or statement is the main focus of the visual, for example: headlines, calls to action (CTAs) and show titles where a title treatment is not appropriate or available.
- Bebas Neue Pro Bold is never used for paragraph text, terms & conditions (T&Cs), URLs or any other secondary messaging.
Gibson
The only weights to be used are Gibson Medium, Gibson Regular and Gibson Book.
- These weights should be varied to create a hierarchy of information.
- Please observe the following rules and if in doubt, follow the guidance provided in the templates.
Headlines
- Bebas is always used for headlines. Gibson is never used for headlines.
Subheadings
- Both Gibson Medium and Bebas may be used for subheadings.
- Where Gibson Medium is used for subheadings it must be set in Title Case.
- Gibson must never be set in UPPERCASE.
Paragraph Text
- Gibson Book is exclusively used for paragraph text.
- Gibson Medium is never used for paragraph text.
- Gibson Medium may be used to emphasize a word or words within paragraph text.
Small Type
- Gibson Book is preferred for small type.
- However, Gibson Regular may be used to replace Gibson Book if legibility is a concern.
Calls to Action (CTAs)
- With the exception of the ‘Big CTA’, Calls To Action are set in Gibson Medium, lowercase.
URLs
- URLs are set in Gibson Regular, lowercase and centre-aligned.
Terms & Conditions: On-Air
- For On-Air assets, two versions of the T&Cs are provided: Gibson book, sentence case and centre-aligned. Gibson Light, sentence case and centre-aligned. This option within the toolkit is the only permitted use of Gibson Light.
Terms & Conditions: Off-Air
- T&Cs should be set in Gibson Book, sentence case and centre-aligned. Where legibility is a concern, T&Cs may be set in Gibson Regular.
Roboto (product & email marketing only)
- Roboto typeface is used to support web applications in product and email marketing only.
Alternative Fonts
The following fonts are recommended as alternatives for international regions, subject to licensing, if required.
| Region | Typeface |
|---|---|
| Arabic | DIN Arabic |
| Japanese | Noto Sans CJK |
| Korean | Noto Sans CJK |
| Mandarin | Noto Sans CJK |
| Vietnamese | Noto Sans CJK |
| Chinese (Simplified), Chinese (Traditional), Chinese Pinyin | Noto Sans CJK |
| Hebrew | Noto Sans Hebrew |