Trailers

All assets below are provided in the following aspect ratios:

Trailers are designed to help a user determine if they want to pursue the show. In-app helps to increase cold starts and direct people to what’s available. Please see the Delivery section for the additional elements that must be delivered along with all trailers.

Master Trailer (In-app)

Anatomy of a discovery+ Original Master Trailer

Ratio – 16:9

Versions – Master In-app Trailers must be delivered with no CTA.

Press Trailers

Anatomy of a discovery+ Original Press Trailer

Ratio – 16:9

Versions – Press Trailers must be delivered with both Dated CTAs and Stream Now CTAs

YouTube Trailer

Anatomy of a discovery+ Original YouTube Trailer

Ratio – 16:9

Social Trailers

Anatomy of a discovery+ Original Social Trailer

Ratios – Social Trailers must be delivered in both 1:1 and 9:16

Versions – Social Trailers must be delivered with both Dated CTAs and Stream Now CTAs

Note – Social subtitles are recommended.

Intros

Originals Intros are available full frame or alpha for over footage. Full frame Intros cut on/off with the edit. When using the alpha versions over footage, avoid multiple cuts; it should appear over just one shot and cut off with the proceeding edit. Do not add any additional information or graphic around the logo.

Title Cards with Outro

Title Cards hold essential show information and imagery and appear before the Outro. They hard-cut from the promo footage, animating in with a distinctive spectrum overlay and animating-out into the Outro:

To drive awareness of franchise brands and create a seamless viewer journey from promo to app, the Title Card should align to how the program appears in the app; the preference is to use Image/Footage & Title Treatment, but several other options are provided depending on available assets.

Title sequences lifted from a show may also be used as an alternative to the several options provided below.

Title Card: Image/Footage & Title Treatment (Preferred)

Image: The preference is to use a clean version of the main Key Art image that is used on the product. However any high-quality image from the season can also be used, similar to the episodic-level images on the product.

Footage: Footage that is tonally similar to the Key Art or representative of the IP can be used in place of the image.

Title Treatment: The preference is for full-color title treatment; image & footage should be chosen, designed or directed to work with the full-color version. If that is not possible, mono versions of the title treatment can be used. Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes.

Title Treatment

If there is no show imagery/footage available, use the Title Treatment option.

Use with either the full-color or white-mono version of the title treatment to provide maximum legibility over the Dark Blue background. Ensure that the proportional scale of title treatment remains consistent; general scaling guides have been provided for three standard sizes.

Title Card: Generic Text

If there is no show imagery/footage or title treatment available, use the Generic Text option.

Outro Settings

Standard Layout

The Standard layout is the primary option for promos and trailers that appear on large screens (i.e., televisions, theaters, etc.).

Big CTA Layout (social & digital only)

The Big CTA layout is recommended for promos and trailers that appear on small screens (i.e., mobile, tablet, computer, etc.) with the exception of YouTube, which has its own dedicated layout (below). The CTAs that are built into the toolkit appear over two lines in a block layout; custom CTAs have scale controls for each line to replicate this layout.

YouTube Layouts

The YouTube Layout is designed to hold video, subscribe and external websites elements. Do not fade or cut to black after Outro.

A YouTube Masthead Layout has also been provided with specific safe zone guidance.

Music: Cleared music is required for full duration of Outro. Music from the trailer is preferred.

Text Cards

Designing bespoke text cards, tailored to the look and feel of the content, is highly encouraged. When that is not possible, generic Text Card styles (Pop-On and Underline) are available full-frame and with alpha.

All styles can be easily extended using protected regions or cut into/out-of to reduce, though the default duration is recommended for Underline Wipe Off to maintain the fluid motion of the spectrum bar.

Terms & conditions can be added in the Essential GFX panel. Each region sets their own legal terms and must follow their regional broadcast guidelines for correct scale and duration.

Bugs

Left-aligned bugs are preferred for In-App & Press trailers. Left-aligned bugs are preferred for Paid Social trailers (YouTube: lower-right). Bugs should appear over footage, not at the same time as Full Frame Text Cards. Please cut or animate-off before the final shot proceeding the Outro or Title Card. An additional Bug with Title Treatment option for Paid Social & Digital videos can be found here.

Bug

The animating option is preferred but a static option, that should be cut on/off with the edit, has been provided when there isn’t enough time for the animation.

Bug with Title

The primary option with the wordmark is preferred, but a secondary icon-only option without the wordmark is provided to use if there is not enough time for the full animation. This asset may be cut into/out-of at any point during the animation to reduce the duration even further.

Bug with Title Treatment

Social promos use the Bug with Title Treatment. 1-stage (title treatment only) and 2-stage (CTA & title treatment) options are available. The title treatment should be scaled to appear of equal weighting to the bug without exceeding its height.

Transitions

Spectrum Blur Transitions

Overlay Transitions

Matte Transition

Logo Transition

Overlay Transition

Subtitles

Closed Captions and Social Subtitles are provided. The option to animate Social Subtitles on word by word can be selected in the Essential GFX panel.