Getting Started

What is the discovery+ Brand Style Guide?

This is our rulebook that explains how we present our brand to the world through logo usage, fonts, typography, color systems, photography, messaging, motion graphics and much more.

Using the discovery+ Brand Guide ensures that our brand is consistent, even when different groups/teams/vendors/individuals develop creative.

How do I use the Brand Guide?

Whether you’re producing a new promo series for discovery+ Originals or simply need to download the vertical version of the discovery+ logo, you’ll find everything you need here.

Navigation

The Style Guide navigation bar is divided into brand sections and pages to make it quick and easy to find what you are looking for.

Brand Guide Updates

Brands constantly evolve and mature — discovery+ will be no different. Staying on top of critical changes can be a headache. We have created the “What’s New” section to help ease your pain. Whenever any part of the brand evolves or changes, we will post it there.

Downloading Assets

For your convenience, we have included giant buttons within each section that link Google Drive folders with the asset you desire.

Sharing the Brand Guide

Feel free to share the Brand Guide with colleagues, vendors or individuals you are working with. You can even send them right to a piece of content on a page without all the scrolling and searching. Simply click on the “#” next to the section header and the link will be copied to your clipboard for sharing.

Can’t Find What You’re Looking For?

In case you can’t find what you are looking for in the discovery+ Brand Guide, or want to add a new section or piece of content, please fill in this form to help you with your inquiry or need.

Feedback

Have an idea to make the discovery+ Brand Guide better? We are always open to suggestions.