Streaming Home Of

Overview

“Streaming Home Of” (SHO) is a wide reaching umbrella campaign that also encompasses on-going genre specific campaigns.

Frame Rates & Apect Ratios

25fps and 29.97fps toolkits are available.SHO assets use the Essential Graphics panel to make changes to the compositions and should be used in addition to the core brand elements such as Straps and Bugs. All on-air assets are provided in following aspect ratios:

Genre Outros

Genre Trains

Confirmed genres by region:

Background Colours

The SHO Toolkit features an extended range of background colours (Dark Blue, Green, Aqua, Red, Purple, Yellow, Blue, Grey) to provide variety across different executions. Colours are not tied to specific genres; local markets can decide if and how to assign the colours. Dark Blue is the primary option.

Ingest Feed

The Outro AEP includes Ingest Feed options.

URL & Legal

Each region sets their own URL & legal terms, and must follow their regional guidelines for correct scale and duration.

Title Cards with Outro

Duration: 6 seconds including the Outro (inc. 8 frame transition at start where footage base is visable)

Title Cards hold show information & imagery and appear before the Outro. The preference is to use show assets (imagery & title art) that will help a viewer recognise the title on the product. 

Title sequences lifted from the show may also be used as an alternative to the several options provided below.

IMAGE & TITLE ART (PREFERRED)

Image: The preference is to use a clean version of the main Key Art image that is used on the product. However any high-quality image from the season can also be used, similar to the episodic-level images on the product.

Title Art: Use any version (full color, black-mono, white-mono) that provides maximum legibility over the image. Ensure that the proportional scale of title art remains consistent; general scaling guides have been provided for three standard sizes.

discovery+ Original & promotion/collection lines optional 

KEY ART

Options for 1/2/3/4/5 shows have been provided.These are designed to use existing 16:9 Key Art. Please ensure the title art has been set within the EMEA Picture Desk Safe Area Guide, see below. 

Note: no discovery+ Original & promotion/collection lines

CONTENT WALL

This has been designed for collections, to feature 9 shows, and also uses existing 16:9, Key Art. Please ensure the title art has been set within the EMEA Picture Desk Safe Area Guide, see below. 

Note: no discovery+ Original & promotion/collection lines. 

TITLE ART

For use with either the full colour or white-mono version of the title art to provide maximum legibility over the Dark Blue background. Ensure that the proportional scale of title art remains consistent; general scaling guides have been provided for three standard sizes.

discovery+ Original & promotion/collection lines optional 

GENERIC TEXT

Standard text scale/layout options (1 Line, 2 Line, Sublines) have been provided; these can be amended as needed.

discovery+ Original & promotion/collection lines optional

GENERIC TEXT – DOUBLE

Standard text scale/layout options (1 Line, 2 Line) have been provided; these can be amended as needed.

discovery+ Originals line optional. Note: no promotion/collection lines.

STREAMING HOME OF – GENERIC

See below for genre/keyword, colour and background options.

STREAMING HOME OF – PARANORMAL

See below for genre/keyword and background options.

STREAMING HOME OF – TRUE CRIME

See below for genre/keyword and background options.

STREAMING HOME OF – SPORT

Note: using bespoke footage. See below for genre/keyword, colour and background options.

Sourcing Imagery

PhotoBank – production stills and portraiture. 

Discover Images – production stills, portraits and artwork. 

Key Art

Please ensure the title art has been set within the EMEA Picture Desk Safe Area Guide:

Original Line

The discovery+ Original line will automatically reposition around the title/key art. Please do not reposition manually or rescale. 

Promotion & Collection Lines

Title Cards should only hold essential programme information; title and discovery+ Originals line. As such, it is recommended to include promotion/collection information elsewhere in the promo; in a caption for example. When this is not possible, a promotion/collection line has been built into Title Cards; under the title art.

Genre Title Cards

Generic – Genre

Coloured Text

Coloured Background

Alpha Text

Generic – Keyword

Coloured Text

Coloured Background

Alpha Text

Paranormal

5 x Supplied Backgrounds & Alpha Text

True Crime

5 x Supplied Backgrounds & Alpha Text

Sport

8 x Colour Options: Alpha Text (Recommended) & 8 x Coloured Text & Coloured Backgrounds Options

Genre Text Cards

Generic

Coloured Text

Coloured Background

Alpha Text

Paranormal

True Crime

Sport

Alpha Text (Recommended)

Coloured Text

Coloured Background

YouTube Bumper Ads

Duration: 6sec

Title Art (preferred) and Generic Text options provided. discovery+ Original & promotion/collection lines optional.

Title Art: Ensure that the proportional scale of Title Art remains consistent; general scaling guides have been provided for three standard sizes. Full colour/white-mono versions only, to provide maximum legibility over the coloured backgrounds.

Generic Text: Standard text layout options (1 Line, 2 Line) have been provided; these can be amended as needed.

Background Colours

An extended range of background colours are also available to provide variety across different executions. Colours are not tied to specific genres; local markets can decide if and how to assign the colours. Dark Blue is the primary option.

Available in the following aspect ratios: