discovery+ Original Promos
Promo Guidelines
- Follow D+ Originals Promos Toolkit
- discovery+ Originals Logo at or near top
- Show title in lower left, discovery+ Originals bug in lower right
- discovery+ brand white outro
- Note: if content does not get “Originals” branding, use Brand White
discovery+ Originals Promos “Only On Donut”
This top and tail donut is to be used as a guide and has flexibility based on creative. The goal is to promote exclusivity and reinforce that shows are available only on discovery+.
Open
| VO | “Exclusively On Discovery Plus” |
| GFX | d+ Originals Intro |
Close
| VO | (Show title) “Only On Discovery Plus” (Tag) |
| GFX | d+ pricing outro |
discovery+ Exclusive Promos “Only On Donut”
This top and tail donut is to be used as a guide and has flexibility based on creative. The goal is to promote exclusivity and reinforce that shows are available only on discovery+.
Open
| VO | “Exclusively On Discovery Plus” |
| GFX | d+ brand white intro |
| GFX (ID/TRVL only) | d+ brand gray intro |
Close
| VO | (Show title) “Only On Discovery Plus” (Tag) |
| GFX | d+ brand outros |
discovery+ Originals Transition
